10 Job Advertisement Examples to Attract Top IT Talent

Overview

Effective job advertisement strategies are crucial for attracting top IT talent. Leading companies demonstrate that tailored job ads, which highlight company culture, clear responsibilities, and required skills, can significantly improve hiring outcomes.

Are you facing challenges in reaching the right candidates? By showcasing engaging content, organisations can resonate with potential candidates, ultimately leading to successful hiring results.

Proven strategies and industry insights reveal that a well-crafted job ad not only attracts talent but also reflects the company’s values.

Take action today to refine your job advertisements and enhance your recruitment efforts.

Introduction

In today’s competitive job market, crafting job advertisements that resonate with top IT talent is paramount. This article delves into ten exemplary strategies utilised by industry leaders such as Bristow Holland, Google, and Amazon, illustrating how tailored approaches can significantly enhance visibility and attract the right candidates.

But what truly distinguishes these job ads?

1. Is it the clarity of the responsibilities outlined?
2. The authentic reflection of company culture?
3. Perhaps the compelling storytelling that captivates potential applicants?

Explore the nuances of effective recruitment marketing and discover actionable insights to elevate your job postings, ensuring you attract the best talent in the tech field.

Bristow Holland: Tailored Job Advertisement Strategies for IT Roles

Bristow Holland exemplifies expertise in tech recruitment, particularly in crafting a job advertisement example that resonates with the unique demands of IT roles. As the tech industry evolves, so too do the requirements for talent acquisition. This necessitates a strategic approach that emphasises not only specific skills but also the company culture and growth opportunities available. Such a tailored strategy is essential for attracting the right candidates. Customised job advertisement examples significantly enhance visibility and foster a meaningful connexion between applicants and potential employers, thereby streamlining the recruitment process.

Research underscores the effectiveness of this approach:

1. Job descriptions articulated in a neutral tone leave positive impressions on 76% of job seekers.
2. Inclusive language can boost application responses by an impressive 42%.
3. Incorporating video content into job ads has proven to enhance engagement and shareability, establishing it as a powerful asset in recruitment marketing.

By leveraging these proven strategies, Bristow Holland ensures that their job advertisement example not only attracts top-tier applicants but also aligns perfectly with the specific needs of their clients. This ultimately leads to successful hiring outcomes.

Are you ready to transform your recruitment strategy? Discover how Bristow Holland can help you navigate the complexities of IT recruitment and achieve your hiring goals.

Google: Crafting Job Ads that Reflect Company Culture

Google excels in creating a job advertisement example that vividly showcases its dynamic company culture. These job advertisement examples not only offer a glimpse into the work environment, team dynamics, and employee experiences, but they also effectively attract candidates who share similar values and are eager to contribute to a collaborative and innovative workplace. This strategy draws in top talent and ensures that new hires align well with the company’s mission and vision. Notably, 46% of job seekers consider company culture a critical factor when deciding to apply, underscoring the significance of this approach in today’s competitive job market. By prioritising cultural fit, Google enhances employee satisfaction and retention, ultimately fostering a thriving organisational environment.

Microsoft: Clear Job Descriptions that Define Responsibilities

Bristow Holland stands at the forefront of tech recruitment, underscoring the critical role of clear job descriptions in the hiring process. Their meticulously crafted job advertisement example delineates the responsibilities and expectations associated with each position, allowing applicants to assess their fit with precision. This clarity not only draws in qualified candidates but also mitigates misunderstandings during the hiring journey, ultimately fostering higher job satisfaction and retention rates among new hires.

As Rachael Drouet, Head of People & Development, notes, the firm’s expertise instils confidence in both applicants and employers throughout the hiring process. With extensive experience in the tech industry, Holland comprehends the intricacies of specialised roles, delivering exceptional service and customer care that significantly enhances the recruitment experience.

Are you ready to elevate your recruitment strategy? Engage with Bristow Holland to discover proven strategies tailored to your needs.

Salesforce: Engaging Job Ads that Capture Attention

Holland stands out as a leader in tech recruitment, recognised for its captivating job advertisement example that effectively draws the interest of prospective applicants. Their job advertisement example features dynamic visuals, compelling narratives, and a clear emphasis on the role’s impact within the company. Candidates often express appreciation for the transparent communication and personalised support they receive throughout the application process. One applicant noted, ‘I felt informed throughout the entire process, with outstanding communication about progress and upcoming actions.’ By showcasing engaging projects and opportunities for professional development, Bristow Holland not only attracts applicants but also inspires them to envision their future within the organisation. This positive experience is further enhanced by the team’s genuine care and commitment to going the extra mile, ensuring applicants feel relaxed and well-prepared for interviews.

Amazon: Job Ads that Highlight Employee Benefits and Perks

Amazon’s job postings distinctly emphasise employee benefits and perks, rendering them highly attractive to prospective applicants. By clearly outlining offerings such as health insurance, retirement plans, and unique advantages like flexible working arrangements, Amazon effectively appeals to a diverse array of job seekers. This strategy not only enhances the allure of their job postings but also fosters a favourable employer brand that resonates with applicants.

Notably, research reveals that:

1. 67% of small and medium-sized businesses now provide flexible work arrangements, illustrating a broader trend within the job market.
2. 50% of applicants would avoid companies with negative reputations, underscoring the importance of transparency regarding employee benefits.
3. 52% of job seekers express frustration over a lack of response from employers, highlighting the necessity for effective communication in recruitment.

By aligning their job advertisement examples with the evolving expectations of applicants, Amazon not only bolsters its recruitment efforts but also contributes to a more engaged and satisfied workforce. This comprehensive approach positions Amazon advantageously among job seekers, ultimately leading to increased application rates.

IBM: Job Ads that Clearly List Required Skills and Qualifications

Holland exemplifies expertise in tech recruitment by prioritising clarity in its job advertisement example, explicitly outlining the required skills and qualifications for each position. This approach allows applicants to swiftly assess their fit for the role, significantly reducing the number of unqualified submissions.

As Rachael Drouet, Head of People & Development, notes, ‘It’s a testament to the company that they don’t get lost in all that noise and maintain respect.’ By being transparent about the requirements in the job advertisement example, Holland not only streamlines the application process but also enhances the likelihood of identifying candidates who are well-equipped to meet the job’s demands.

Their customised IT and tech recruitment solutions ensure that each role is matched with the right talent, making the hiring process more efficient and effective. Furthermore, Bristow Holland employs a thorough screening procedure, guaranteeing that applicants not only meet the technical requirements but also align with the company culture, which is essential for long-term success.

Apple: Job Ads that Communicate Mission and Vision

Apple’s job postings serve as a powerful testament to the company’s mission and vision, clearly addressing the critical need for gender diversity in tech. By articulating their unwavering dedication to innovation and user experience, Apple attracts individuals who share these values and aspirations. This alignment not only enhances the quality of applicants but also fosters a profound sense of purpose among employees, contributing to a motivated and engaged workforce.

As the technology landscape continues to evolve, it becomes imperative for companies to actively encourage more women to pursue careers in tech, thus shifting the balance and cultivating a more inclusive environment. By championing gender diversity in their job advertisement example, Apple can play a pivotal role in inspiring the next generation of female tech leaders.

How can other organisations follow suit and make a tangible impact in this vital area?

Netflix: Storytelling in Job Ads to Describe Employee Experience

Netflix effectively utilises storytelling techniques in its job advertisement example to vividly convey the employee experience. By showcasing genuine stories from current employees, the company creates an engaging portrayal of life at Netflix, enabling prospective applicants to envision their future roles within the organisation. This approach not only attracts applicants but also enhances the memorability and influence of the job advertisement example.

Research indicates that job postings incorporating employee narratives can increase candidate engagement by up to 30%. This statistic underscores the power of personal stories in recruitment. By highlighting real experiences, Netflix fosters a deeper connexion with applicants, ultimately drawing top talent eager to join a dynamic and innovative workplace.

Similarly, Bristow Holland emphasises empathy and clear communication throughout the recruitment process. Candidates appreciate being kept informed at every stage, as highlighted by testimonials such as Dean Saville’s review, which notes, ‘Kept up to date every step of the way with clear communication regarding progress and next steps.’ This personalised support complements the storytelling approach, creating a more engaging experience for applicants and enhancing Bristow Holland’s ability to attract top talent.

LinkedIn: Job Ads that Address Role Challenges and Expectations

LinkedIn’s job advertisements effectively address the challenges and expectations associated with various roles, establishing the platform as a leader in tech recruitment. By providing a clear summary of what applicants can anticipate—including potential hurdles and opportunities for development—LinkedIn attracts individuals who are not only qualified but also ready to confront the challenges of the role. This transparency fosters trust and lays the groundwork for a positive working relationship from the outset.

How can you leverage this approach in your own recruitment strategies? Embracing honesty in a job advertisement example is not just a best practice; it’s a proven strategy to engage the right candidates.

Facebook: Effective Calls to Action in Job Advertisements

Facebook’s job postings exemplify proven strategies that effectively employ persuasive calls to action, encouraging applicants to engage in the application process. Phrases such as ‘Apply Now’ and ‘Join Our Team’ not only convey clarity but also instil a sense of urgency and excitement about the available opportunities. This strategic implementation of CTAs significantly enhances application rates, demonstrating their crucial role in successful recruitment efforts.

In fact, using action verbs in CTAs can lead to a remarkable 121% increase in conversions compared to passive language, while incorporating urgency can generate an astounding 332% higher conversion rates. Furthermore, social media ads featuring clear CTAs boast a 285% higher click-through rate than those with ambiguous messaging, emphasising the importance of clarity in recruitment strategies.

By fostering a direct connexion between the job listing and potential candidates, Facebook maximises the effectiveness of its recruitment strategies. Additionally, personalised CTAs convert 202% better than basic CTAs, highlighting the value of tailoring messages to the audience’s interests. Lastly, placing CTAs above the fold can significantly improve visibility, achieving a 73% visibility rate compared to just 44% for those below the fold.

Conclusion

Crafting effective job advertisements is essential for attracting top IT talent in a competitive landscape. This article underscores how various companies, including Bristow Holland, Google, and Amazon, implement tailored strategies that not only showcase job roles but also reflect company culture, values, and the benefits of joining their teams. By focusing on clarity, engagement, and inclusivity, organisations can create job postings that resonate with potential candidates and enhance the overall recruitment experience.

Key insights discussed include:

1. The importance of clear job descriptions
2. The use of inclusive language
3. The incorporation of engaging elements such as storytelling and video content

Companies like Netflix and LinkedIn illustrate how personal narratives and transparency regarding role expectations can significantly increase candidate engagement and trust. Furthermore, highlighting employee benefits and fostering a strong employer brand, as demonstrated by Amazon, plays a crucial role in attracting diverse candidates.

Ultimately, the strategies outlined in this article serve as a roadmap for organisations looking to refine their recruitment efforts. By implementing these best practises, companies can not only improve their chances of attracting qualified applicants but also foster a workplace culture that values diversity, clarity, and genuine engagement. Embracing these techniques will streamline the hiring process and contribute to building a strong, motivated workforce poised for success in the ever-evolving tech landscape.

Frequently Asked Questions

What is Bristow Holland’s approach to job advertisements for IT roles?

Bristow Holland focuses on crafting tailored job advertisements that highlight specific skills, company culture, and growth opportunities to attract the right candidates in the tech industry.

How do tailored job advertisements enhance the recruitment process?

Customised job advertisements improve visibility and foster a meaningful connexion between applicants and employers, streamlining the recruitment process.

What research supports the effectiveness of tailored job advertisements?

Research shows that job descriptions in a neutral tone positively impact 76% of job seekers, inclusive language can boost application responses by 42%, and incorporating video content enhances engagement and shareability.

How does Google approach job advertisements?

Google creates job advertisements that showcase its dynamic company culture, highlighting the work environment, team dynamics, and employee experiences, which attracts candidates who share similar values.

Why is company culture important in job advertisements?

Company culture is crucial as 46% of job seekers consider it a key factor in their decision to apply, making it essential for attracting candidates aligned with the company’s mission and vision.

What role do clear job descriptions play in recruitment, according to Microsoft?

Clear job descriptions delineate responsibilities and expectations, helping applicants assess their fit for the position and reducing misunderstandings during the hiring process.

What benefits do clear job descriptions provide?

Clear job descriptions attract qualified candidates and foster higher job satisfaction and retention rates among new hires by providing clarity in the hiring process.

How can Bristow Holland assist in improving recruitment strategies?

Bristow Holland offers proven strategies tailored to the specific needs of clients, helping to navigate the complexities of IT recruitment and achieve hiring goals.

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Leading companies demonstrate that tailored job ads, which highlight company culture, clear responsibilities, and required skills, can significantly improve hiring outcomes. \n\nAre you facing challenges in reaching the right candidates? By showcasing engaging content, organisations can resonate with potential candidates, ultimately leading to successful hiring results. \n\nProven strategies and industry insights reveal that a well-crafted job ad not only attracts talent but also reflects the company’s values. \n\nTake action today to refine your job advertisements and enhance your recruitment efforts.\n\n## Introduction\nIn today’s competitive job market, crafting job advertisements that resonate with top IT talent is paramount. This article delves into ten exemplary strategies utilised by industry leaders such as Bristow Holland, Google, and Amazon, illustrating how tailored approaches can significantly enhance visibility and attract the right candidates. \n\nBut what truly distinguishes these job ads? \n\n1. Is it the clarity of the responsibilities outlined?\n2. The authentic reflection of company culture?\n3. Perhaps the compelling storytelling that captivates potential applicants? \n\nExplore the nuances of effective recruitment marketing and discover actionable insights to elevate your job postings, ensuring you attract the best talent in the tech field.\n\n## Bristow Holland: Tailored Job Advertisement Strategies for IT Roles\nBristow Holland exemplifies expertise in tech recruitment, particularly in crafting [a job advertisement example](https://www.bristowholland.com/insights/navigating-digital-transformation/10-job-advert-examples-to-attract-top-it-talent/) that resonates with the unique demands of IT roles. As the tech industry evolves, so too do the requirements for talent acquisition. This necessitates a strategic approach that emphasises not only specific skills but also the company culture and growth opportunities available. Such a tailored strategy is essential for attracting the right candidates. Customised job advertisement examples significantly enhance visibility and foster a meaningful connexion between applicants and potential employers, thereby streamlining the recruitment process.\n\nResearch underscores the effectiveness of this approach:\n\n1. Job descriptions articulated in a neutral tone leave positive impressions on 76% of job seekers.\n2. Inclusive language can boost application responses by an impressive 42%.\n3. Incorporating video content into job ads has proven to enhance engagement and shareability, establishing it as a powerful asset in recruitment marketing.\n\nBy leveraging these proven strategies, Bristow Holland ensures that their job advertisement example not only attracts top-tier applicants but also aligns perfectly with the specific needs of their clients. This ultimately leads to successful hiring outcomes.\n\nAre you ready to transform your recruitment strategy? Discover how Bristow Holland can help you navigate the complexities of IT recruitment and achieve your hiring goals.\n\n::iframe[https://iframe.tely.ai/cta/eyJhcnRpY2xlX2lkIjogIjY4NTVmNjBlMDY2ZmIyMTQ5YzY5MTJjMyIsICJjb21wYW55X2lkIjogIjY3ZTQxYWY2NTQyMzA3MjhlNDk1MzBlYSIsICJpbmRleCI6IDAsICJ0eXBlIjogImFydGljbGUifQ==]{width=\”100%\” height=\”300px\”}\n## Google: Crafting Job Ads that Reflect Company Culture\nGoogle excels in creating a job advertisement example that vividly showcases [its dynamic company culture](https://builtin.com/company-culture/company-culture-statistics). These job advertisement examples not only offer a glimpse into the work environment, team dynamics, and employee experiences, but they also effectively attract candidates who share similar values and are eager to contribute to a collaborative and innovative workplace. This strategy draws in top talent and ensures that new hires align well with the company’s mission and vision. Notably, 46% of job seekers consider company culture a critical factor when deciding to apply, underscoring the significance of this approach in today’s competitive job market. By prioritising cultural fit, Google enhances employee satisfaction and retention, ultimately fostering a thriving organisational environment.\n\n\n## Microsoft: Clear Job Descriptions that Define Responsibilities\nBristow Holland stands at the forefront of tech recruitment, underscoring the critical role of clear job descriptions in [the hiring process](https://bristowholland.com/about). Their meticulously crafted job advertisement example delineates the responsibilities and expectations associated with each position, allowing applicants to assess their fit with precision. This clarity not only draws in qualified candidates but also mitigates misunderstandings during the hiring journey, ultimately fostering higher job satisfaction and retention rates among new hires.\n\nAs Rachael Drouet, Head of People & Development, notes, the firm\u2019s expertise instils confidence in both applicants and employers throughout the hiring process. With extensive experience in the tech industry, Holland comprehends the intricacies of specialised roles, delivering exceptional service and customer care that significantly enhances [the recruitment experience](https://bristowholland.com/about).\n\nAre you ready to elevate your recruitment strategy? Engage with Bristow Holland to discover proven strategies tailored to your needs.\n\n\n## Salesforce: Engaging Job Ads that Capture Attention\nHolland stands out as a leader in tech recruitment, recognised for its captivating job advertisement example that effectively draws the interest of prospective applicants. Their job advertisement example features dynamic visuals, compelling narratives, and a clear emphasis on the role’s impact within the company. Candidates often express appreciation for the transparent communication and personalised support they receive throughout the application process. One applicant noted, ‘I felt informed throughout the entire process, with outstanding communication about progress and upcoming actions.’ By showcasing engaging projects and opportunities for professional development, Bristow Holland not only attracts applicants but also inspires them to envision their future within the organisation. This positive experience is further enhanced by the team’s [genuine care and commitment](https://bristowholland.com/about) to going the extra mile, ensuring applicants feel relaxed and well-prepared for interviews.\n\n\n## Amazon: Job Ads that Highlight Employee Benefits and Perks\nAmazon’s job postings distinctly emphasise employee benefits and perks, rendering them highly attractive to prospective applicants. By clearly outlining offerings such as health insurance, retirement plans, and unique advantages like flexible working arrangements, Amazon effectively appeals to a diverse array of job seekers. This strategy not only enhances the allure of their job postings but also fosters a [favourable employer brand](https://flair.hr/en/blog/recruitment-statistics) that resonates with applicants. \n\nNotably, research reveals that:\n\n1. 67% of small and medium-sized businesses now provide flexible work arrangements, illustrating a broader trend within the job market.\n2. 50% of applicants would avoid companies with negative reputations, underscoring the importance of transparency regarding employee benefits.\n3. 52% of job seekers express frustration over a lack of response from employers, highlighting the necessity for effective communication in recruitment.\n\nBy aligning their job advertisement examples with the evolving expectations of applicants, Amazon not only bolsters its recruitment efforts but also contributes to a more engaged and satisfied workforce. This comprehensive approach positions Amazon advantageously among job seekers, ultimately leading to increased application rates.\n## IBM: Job Ads that Clearly List Required Skills and Qualifications\nHolland exemplifies expertise in tech recruitment by prioritising clarity in its job advertisement example, explicitly outlining the required skills and qualifications for each position. This approach allows [applicants to swiftly assess their fit](https://bristowholland.com/about) for the role, significantly reducing the number of unqualified submissions. \n\nAs Rachael Drouet, Head of People & Development, notes, ‘It\u2019s a testament to the company that they don\u2019t get lost in all that noise and maintain respect.’ By being transparent about the requirements in the job advertisement example, Holland not only streamlines the application process but also enhances the likelihood of identifying candidates who are well-equipped to meet the job’s demands. \n\nTheir customised IT and tech recruitment solutions ensure that each role is matched with the right talent, making the hiring process more efficient and effective. Furthermore, Bristow Holland employs a thorough screening procedure, guaranteeing that applicants not only meet the technical requirements but also align with the company culture, which is essential for long-term success.\n\n\n## Apple: Job Ads that Communicate Mission and Vision\nApple’s job postings serve as a powerful testament to the company’s mission and vision, clearly addressing the critical need for gender diversity in tech. By articulating their unwavering dedication to innovation and user experience, Apple attracts individuals who share these values and aspirations. This alignment not only enhances the quality of applicants but also fosters a profound sense of purpose among employees, contributing to a motivated and engaged workforce. \n\nAs the technology landscape continues to evolve, it becomes imperative for companies to actively encourage more women to pursue careers in tech, thus shifting the balance and cultivating a more inclusive environment. By championing gender diversity in their job advertisement example, Apple can play a pivotal role in inspiring the next generation of female tech leaders. \n\nHow can other organisations follow suit and make a [tangible impact](https://bristowholland.com/about) in this vital area?\n\n\n## Netflix: Storytelling in Job Ads to Describe Employee Experience\nNetflix effectively utilises storytelling techniques in its job advertisement example to vividly convey the employee experience. By showcasing genuine stories from current employees, the company creates an engaging portrayal of life at Netflix, enabling prospective applicants to envision their future roles within the organisation. This approach not only attracts applicants but also enhances the memorability and influence of the job advertisement example. \n\nResearch indicates that job postings incorporating employee narratives can increase candidate engagement by up to 30%. This statistic underscores the power of personal stories in recruitment. By highlighting real experiences, Netflix fosters a deeper connexion with applicants, ultimately drawing top talent eager to join a dynamic and innovative workplace. \n\nSimilarly, Bristow Holland emphasises empathy and clear communication throughout the recruitment process. Candidates appreciate being kept informed at every stage, as highlighted by testimonials such as Dean Saville’s review, which notes, ‘Kept up to date every step of the way with clear communication regarding progress and next steps.’ This personalised support complements the storytelling approach, creating a more [engaging experience for applicants](https://bristowholland.com/about) and enhancing Bristow Holland’s ability to attract top talent.\n\n\n## LinkedIn: Job Ads that Address Role Challenges and Expectations\nLinkedIn’s job advertisements effectively address the challenges and expectations associated with various roles, establishing the platform as a leader in tech recruitment. By providing a clear summary of what applicants can anticipate\u2014including potential hurdles and opportunities for development\u2014LinkedIn attracts individuals who are not only qualified but also ready to confront the challenges of the role. This transparency fosters trust and lays the groundwork for [a positive working relationship](https://moosend.com/blog/marketing-quotes) from the outset.\n\nHow can you leverage this approach in your own recruitment strategies? Embracing honesty in a job advertisement example is not just a best practice; it’s a proven strategy to engage the right candidates.\n\n\n## Facebook: Effective Calls to Action in Job Advertisements\nFacebook’s job postings exemplify proven strategies that effectively employ persuasive calls to action, encouraging applicants to engage in the application process. Phrases such as ‘Apply Now’ and ‘Join Our Team’ not only convey clarity but also instil a sense of urgency and excitement about the available opportunities. This strategic implementation of CTAs significantly enhances application rates, demonstrating their crucial role in successful recruitment efforts.\n\nIn fact, using action verbs in CTAs can lead to a remarkable 121% increase in conversions compared to passive language, while incorporating urgency can generate an astounding 332% higher conversion rates. Furthermore, social media ads featuring clear CTAs boast [a 285% higher click-through rate](https://sixthcitymarketing.com/call-to-action-stats) than those with ambiguous messaging, emphasising the importance of clarity in recruitment strategies.\n\nBy fostering a direct connexion between the job listing and potential candidates, Facebook maximises the effectiveness of its recruitment strategies. Additionally, personalised CTAs convert 202% better than basic CTAs, highlighting the value of tailoring messages to the audience’s interests. Lastly, placing CTAs above the fold can significantly improve visibility, achieving a 73% visibility rate compared to just 44% for those below the fold.\n\n## Conclusion\nCrafting effective job advertisements is essential for attracting top IT talent in a competitive landscape. This article underscores how various companies, including Bristow Holland, Google, and Amazon, implement tailored strategies that not only showcase job roles but also reflect company culture, values, and the benefits of joining their teams. By focusing on clarity, engagement, and inclusivity, organisations can create job postings that resonate with potential candidates and enhance the overall recruitment experience. \n\nKey insights discussed include:\n\n1. The importance of clear job descriptions \n2. The use of inclusive language \n3. The incorporation of engaging elements such as storytelling and video content \n\nCompanies like Netflix and LinkedIn illustrate how personal narratives and transparency regarding role expectations can significantly increase candidate engagement and trust. Furthermore, highlighting employee benefits and fostering a strong employer brand, as demonstrated by Amazon, plays a crucial role in attracting diverse candidates. \n\nUltimately, the strategies outlined in this article serve as a roadmap for organisations looking to refine their recruitment efforts. By implementing these best practises, companies can not only improve their chances of attracting qualified applicants but also foster a workplace culture that values diversity, clarity, and genuine engagement. Embracing these techniques will streamline the hiring process and contribute to building a strong, motivated workforce poised for success in the ever-evolving tech landscape.\n\n::iframe[https://iframe.tely.ai/cta/eyJhcnRpY2xlX2lkIjogIjY4NTVmNjBlMDY2ZmIyMTQ5YzY5MTJjMyIsICJjb21wYW55X2lkIjogIjY3ZTQxYWY2NTQyMzA3MjhlNDk1MzBlYSIsICJpbmRleCI6IG51bGwsICJ0eXBlIjogImFydGljbGUifQ==]{width=\”100%\” height=\”300px\”}”}