30-07-18
Business News

We’ve treated ourselves to a new look!

Written By
Andy Bristow

You may have noticed that our website looks a bit different. This month, we’re delighted to announce the launch of the new site as part of the rollout of our new branding.

Now in our fifth year, we felt it was the right time to refresh our brand image to better reflect our specialist expertise and more closely align ourselves with the sector we serve. Our new branding is subtle, but at the same time distinctive and memorable. Using a simpler colour palette to our previous logo, we feel the new logo more accurately conveys who we are as a business and where we are heading.

The way we approach IT recruitment really is different to the ‘usual’ agency approach, and as innovators in recruitment, we wanted our new website to reflect this. In addition to the use of more engaging photography throughout the site, we have introduced a number of new functionalities including video, various improvements to the user's navigation experience, and clever features such as the contact us form that builds as you go and directs users to the Bristow Holland specialist most suited to their needs.

We’ve also diversified our specialisms to include software implementation and have crystallised our testing offering, making it a specialism in its own right. The jobs search function has a new look too, and will soon include a benefits list for each job. The benefits will be represented by icons and will be visible when you click on a specific job post. We have made the website a more effective means for people to contact us, and for us to communicate better with our audiences, so candidates and clients can expect to hear more from us in the future!

As consultants, we offer honest, jargon-free expertise, and it was essential that both the website and new branding reflected this approach, but at the same time echoed our corporate culture, the personalities of the team and how we like to engage with people. We also wanted to convey that we react quickly, precisely and personally to whatever our clients and candidates need.

I truly believe we are the natural choice for anyone looking to recruit IT professionals in the Suffolk and Essex area, and for candidates looking for their next IT role. Our new branding further consolidates our position as specialists in our field, with an in-depth knowledge of the industry and a deep understanding of IT companies and professionals. We are incredibly pleased with our new look and feel it will serve us well as we embark on the next five years of continued success.